We write websites that make customers feel understood.
Interlink is Mylene Reyes and a small team of her own. We help home-service businesses (garage door, HVAC, roofing, painting, non-medical transportation, and more) put the care they bring to every job into words customers feel in the first five seconds.
Hi, I’m Mylene.
For three years I worked at an SEO marketing agency, writing, revamping, and optimizing more than 100 websites for home-service businesses: garage door companies, HVAC contractors, roofers, painters, and non-medical transportation providers.
My background is in copywriting and buyer psychology, and that work kept showing me the same thing. Most home-service websites sound alike. “Quality service.” “Affordable prices.” “Customer satisfaction guaranteed.” The owners behind them were nothing alike. Many cared deeply about their customers, but their websites didn’t show it.
Your customers don’t arrive calm. They arrive with a garage door stuck half-open, a house that won’t cool, or a parent who needs a ride to dialysis on Tuesday.
In the first five seconds, they’re asking: Do these people understand what I’m dealing with? Can I trust them? Generic copy can’t answer that. Words written from your customers’ real situations can.
That’s the work I love most: listening to how your customers talk, finding what makes you the right company for them, and putting it at the top of your homepage, where it counts.
Understood first. Then chosen.
A new team.
On purpose.
The work I did at the agency belongs to the agency and its clients. Interlink is what comes next.
Today I lead a small team of my own. We’re building Interlink deliberately, with real care for every client and work we’re proud to put our names on. We’re excited to see how far we can go, and to do our best work yet for the home-service businesses who build with us.
Interlink also brings website strategy and automation together. A clear website gets the call. Good follow-up and booking systems make sure no call is missed. You can use one, or both.
Three ideas behind
every page we write.
Customers buy understanding first.
Before anyone compares prices, they want to know you get their problem. So we lead with their situation, not your service list.
Specific beats clever.
“Same-day spring repairs in Plano” does more than any slogan. We write in the words your customers actually use when they call.
Every page needs a next step.
A visitor should never have to hunt for how to call, book, or request a quote. Every page we write points to one clear action.
Home-service businesses
that care.
Mostly in the US. If your customers come to you with a problem and book a call, a quote, or a visit, we’re a good fit.
A note on our portfolio: the 100+ websites I worked on at the agency belong to the agency and its clients, so I can’t show them here. You can see how we think in our concepts, audits, and products, and I’m glad to talk through past approaches on a call.
Let’s find what’s costing you enquiries.
Book a free 30-minute call to talk through your website and what your customers need to see first.
No website yet? That’s fine. We’ll plan your first one together.
Prefer email? Write to me directly.